Discover Saint John
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Discover Saint John

Pay Per Click Campaigns
Analytics Reporting and Insights
Google Adwords
Facebook Advertising
Google Analytics
Digital Ad Production

Modern Media worked in partnership with Destination Saint John agency of record (Hawk) and a media buyer partner to deliver an integrated multi-media marketing campaign. Within the project team, Modern Media was tasked with planning & managing the Google and Facebook Pay Per Click (PPC) strategy and setting the direction for an integrated measurement strategy across all digital campaigns.

Launched in June 2015, the campaign seeks to generate interest amongst potential tourists encouraging them to visit Saint John NB during the summer and fall seasons. The extensive targeting and promotional message streams led to the creation of well over 500 unique tracking situations, all programmed by Modern Media using our teams advanced skills in Google Analytics. This setup allows us to track performance at the ad unit / source level across all KPIs. 

  • Google Adwords, Display Network, and Re-marketing planning, programming and management
  • Facebook Social Ads and Re-marketing planning, programming and management
  • Integrated measurement planning and reports
  • Google Analytics conversion goal planning and programming
  • Tracking URL setup for all digital campaigns 
  • Text Ad copy writing
  • Digital Ad production / animation

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Royale

Working alongside the brand's Agency of Record, Modern Media developed, tested and deployed a dynamic, multilingual, mobile responsive website for Royale.

ALC

After moving ALC's email program to Salesforce Marketing Cloud, our first order of business was to improve the email experience by designing, developing and launching a series of mobile responsive email templates.

Discover Saint John

Working in collaboration with the ad agency and media planner, Modern Media helped Destination Saint John drive interest and conversion by planning, producing, managing and measuring their Pay Per Click digital campaigns.

CTV

We took CTV's most popular online contest, Winning Wheels, and updated the entry site so users on mobile devices could enter their daily keyword on the go.

Touch of Gold/The Vault

We redesigned and modernized websites for longtime clients Touch of Gold and The Vault. We supported the brands with a social strategy, email templates, contesting and sleek new social assets.

Eastlink

Eastlink engaged Modern Media's email marketing experts to design, develop, test and integrate custom mobile responsive email marketing templates built on the Salesforce Marketing Cloud platform.

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