Modern Media worked in partnership with Destination Saint John agency of record (Hawk) and a media buyer partner to deliver an integrated multi-media marketing campaign. Within the project team, Modern Media was tasked with planning & managing the Google and Facebook Pay Per Click (PPC) strategy and setting the direction for an integrated measurement strategy across all digital campaigns.
Launched in June 2015, the campaign seeks to generate interest amongst potential tourists encouraging them to visit Saint John NB during the summer and fall seasons. The extensive targeting and promotional message streams led to the creation of well over 500 unique tracking situations, all programmed by Modern Media using our teams advanced skills in Google Analytics. This setup allows us to track performance at the ad unit / source level across all KPIs.
Google Adwords, Display Network, and Re-marketing planning, programming and management
Facebook Social Ads and Re-marketing planning, programming and management
Integrated measurement planning and reports
Google Analytics conversion goal planning and programming
Tracking URL setup for all digital campaigns
Text Ad copy writing
Digital Ad production / animation
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Working alongside the brand's Agency of Record, Modern Media developed, tested and deployed a dynamic, multilingual, mobile responsive website for Royale.
After moving ALC's email program to Salesforce Marketing Cloud, our first order of business was to improve the email experience by designing, developing and launching a series of mobile responsive email templates.
Working in collaboration with the ad agency and media planner, Modern Media helped Destination Saint John drive interest and conversion by planning, producing, managing and measuring their Pay Per Click digital campaigns.