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Winning Wheels is a bi-annual contest put on by CTV during Spring and Fall of each year that allows contestants to enter to win a brand new car from Toyota. Contestants are able to enter this contest by listening in each weekday to the CTV Live at 5 news segment where they announce that days keyword.
Modern Media has been building the contest entry websites for CTV since 2012. For Spring 2015, we were engaged to improve the entry experience by making the entry website mobile responsive. This, along with the addition of a help form to assist users with questions, saw over 180,000 additional entries over 2014.
- Designed and developed mobile responsive contest entry website;
- Added "help" form that allowed users to reach out with entry issues
- Provided assistance / troubleshooting for users with entry questions
- Completed daily / overall reporting for contest
- Supported the contest with email sends on Salesforce Marketing Cloud
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