CTV
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CTV

Responsive Website Design & Development
Analytics Reporting and Insights
Email Marketing
Salesforce Marketing Cloud
Online Contest

Winning Wheels is a bi-annual contest put on by CTV during Spring and Fall of each year that allows contestants to enter to win a brand new car from Toyota. Contestants are able to enter this contest by listening in each weekday to the CTV Live at 5 news segment where they announce that days keyword.

Modern Media has been building the contest entry websites for CTV since 2012. For Spring 2015, we were engaged to improve the entry experience by making the entry website mobile responsive. This, along with the addition of a help form to assist users with questions, saw over 180,000 additional entries over 2014.

  • Designed and developed mobile responsive contest entry website;
  • Added "help" form that allowed users to reach out with entry issues
  • Provided assistance / troubleshooting for users with entry questions
  • Completed daily / overall reporting for contest
  • Supported the contest with email sends on Salesforce Marketing Cloud

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Royale

Working alongside the brand's Agency of Record, Modern Media developed, tested and deployed a dynamic, multilingual, mobile responsive website for Royale.

ALC

After moving ALC's email program to Salesforce Marketing Cloud, our first order of business was to improve the email experience by designing, developing and launching a series of mobile responsive email templates.

Discover Saint John

Working in collaboration with the ad agency and media planner, Modern Media helped Destination Saint John drive interest and conversion by planning, producing, managing and measuring their Pay Per Click digital campaigns.

CTV

We took CTV's most popular online contest, Winning Wheels, and updated the entry site so users on mobile devices could enter their daily keyword on the go.

Touch of Gold/The Vault

We redesigned and modernized websites for longtime clients Touch of Gold and The Vault. We supported the brands with a social strategy, email templates, contesting and sleek new social assets.

Eastlink

Eastlink engaged Modern Media's email marketing experts to design, develop, test and integrate custom mobile responsive email marketing templates built on the Salesforce Marketing Cloud platform.

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