ALC
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ALC

Salesforce Marketing Cloud
Email UX Design
Email Marketing
Template Development
Responsive Website Design & Development

In March 2015, Modern Media worked with ALC to move their growing email marketing program to Salesforce Marketing Cloud. Our first order of business was to enhance the customer experience while streamlining the email development process by enabling mobile responsive templates, here's how we did it:

  • Completed email UX designs for desktop and mobile devices
  • Incorporated existing branding while optimizing assets specifically for email
  • Developed emails as templates, so account admins could build emails without use of HTML
  • Enhanced flexibility by adding optional promo blocks
  • Programmed emails to pull in jackpot data using existing webservice database
  • Automated custom GA tags to improve tracking
  • QA and email client testing to ensure widespread compatibility

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Royale

Working alongside the brand's Agency of Record, Modern Media developed, tested and deployed a dynamic, multilingual, mobile responsive website for Royale.

ALC

After moving ALC's email program to Salesforce Marketing Cloud, our first order of business was to improve the email experience by designing, developing and launching a series of mobile responsive email templates.

Discover Saint John

Working in collaboration with the ad agency and media planner, Modern Media helped Destination Saint John drive interest and conversion by planning, producing, managing and measuring their Pay Per Click digital campaigns.

CTV

We took CTV's most popular online contest, Winning Wheels, and updated the entry site so users on mobile devices could enter their daily keyword on the go.

Touch of Gold/The Vault

We redesigned and modernized websites for longtime clients Touch of Gold and The Vault. We supported the brands with a social strategy, email templates, contesting and sleek new social assets.

Eastlink

Eastlink engaged Modern Media's email marketing experts to design, develop, test and integrate custom mobile responsive email marketing templates built on the Salesforce Marketing Cloud platform.

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