Atlantic Lottery
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Atlantic Lottery

Modern Media has worked with ALC since 2012 providing a range of digital marketing services including digital ad production, social media application development and email marketing services. In January 2015, after an extensive RFP process that saw bidders from across Canada and USA apply, ALC awarded a 3 year agreement to Modern Media as their email marketing services partner. 

In support of a growing ALC email marketing program, Modern Media leverages Salesforce Marketing Cloud to provide the platform for what is evolving into a sophisticated approach to digital 1:1 communication.

ALC games produce more than 90,000 big and small wins every day in Atlantic Canada. Maybe you’ll be the next big winner!

Define

We helped define a range of email marketing strategies across customer segments and games. Modern Media scopes all Salesforce Marketing Cloud integration approaches.
  • Email Digital Marketing Strategy
  • Architecture and User Experience Planning (Email)

Build

Modern Media migrated the ALC email marketing program to Salesforce Marketing Cloud in early 2015. Since then Modern Media has completed key program builds in support of the ALC Email Marketing Strategic Plan.
  • Salesforce Marketing Cloud
  • Mobile Responsive Email Design and Development
  • Automated Email Send
  • Platform Integration

Market

The primary focus of Modern Media’s digital marketing efforts has centered around the active daily management of ALC email marketing that has grown to monthly email sends in the 20 – 30 sends / month range.
  • Email Marketing
  • Social Media Application

“It is great to work with clients such as ALC who value their agency partnerships.  All clients want to achieve positive results, and ALC understands that working in collaboration is a key part of any long term relationship.”

David Spriet, President Modern Media

Contact Megan for more information on how to harness the power of digital 1:1 and email marketing to drive digital marketing results.